Work Pressure

I just joined an advertising agency and I love it.

People are fun, place is fun, atmosphere is fun. there's something in the air, which is totally NOT corporate, and coming from a stiff organization ... I love it.

Keeping the atmosphere apart.. lets talk of my job profile. I'm a strategic brand planner. a thinker. The creative one. The one who'll give mind blowing ideas to transform a brand.

Honestly, coming from a market research background, this whole thing baffles me. I consider myself to be mentally alert, a person with an opinion on things, even creative.

and yet, when the tag has been attached to the name, I find myself questioing my creative instincts. Living up to the ideal of a planner is difficult, and at the moment I'm struggling to keep up with the process. I see people look at me and say, " Oh! ure a planner! great! we need a thinker like u!" or... " Great! now u'll take care of our brand !!!"

Well... if there's something called drowning under pressure, then I'm living it.

I do want to come out with fantastic ideas which change the world... or change the manner in which people view advertising... but with the pressure to perform pulling me down, I find myself blank. Or talking jargon. I see a sentence written all over my face, " i'm a fake''

am in the process of trying to not only speak smart... but BE smart.
So anyone who has any advertising websites they want to recommen/ share...please feel free to tell me

Support Needed !!